BSB, maintaining its leading position in the field of women’s fashion, opens the doors of its brand new store at River West, in the most central part of the mall! Continuing the new concept that follows the recent openings of its stores, BSB stands out for the minimal design, the geometric shapes and the studied lighting that its stores have and highlight its collections, offering a unique and pleasant shopping experience to the public. The words that dominate the architectural philosophy of the brand are: elegance, simplicity and functionality. The new store in River West showcases the brand’s collections that are characterized by their contemporary aesthetics and exude femininity and innovative design. At the same time, BSB promotes its sensitivity and environmental commitment as a company, which is reflected through Togetherland which is an initiative that brings fashion into contact with sustainability. All products with the Togetherland label are made of natural fibers, while innovative and advanced washing processes are used in the fabrics, thus saving water and making the collection even more environmentally friendly!